Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Grailed
Grailed is a leading online resale marketplace specializing in men’s fashion, streetwear and luxury clothing. Founded in 2013, the platform has grown into a global hub where style enthusiasts can buy and sell pre-owned designer pieces, rare sneakers and sought-after streetwear.
Spotlight: Bond Pet Foods
Bond Pet Foods is a biotechnology company revolutionizing the pet food industry by developing high-quality animal proteins through fermentation – “so people, pets, farm animals and the planet all win.” Founded in 2017 and based in Boulder, Colorado, Bond uses precision fermentation to produce real meat proteins without the need for factory farming.
Spotlight: Jackson Family Wines
Jackson Family Wines is a family-owned wine company based in Sonoma County, California, known for its portfolio of high-quality wines from renowned regions worldwide. Sustainability is at the heart of Jackson Family Wines’ operations, with ambitious goals to reduce its environmental impact and promote regenerative agriculture.
Spotlight: VivaTerra
VivaTerra is a sustainable furniture and home decor retailer that focuses on eco-friendly, ethically sourced and artisan-crafted products. Founded with a mission to bring sustainability and style together, VivaTerra offers a curated selection of furniture, textiles and home accessories that prioritize natural materials and responsible production.
Spotlight: Nudie Jeans
Nudie Jeans is a Swedish denim brand founded in 2001, known for its commitment to high-quality, organic denim and a transparent, ethical supply chain. Nudie Jeans embraces a circular fashion model, encouraging customers to repair and reuse their products instead of discarding them.
Spotlight: 1 Hotels
1 Hotels is a luxury hotel brand that blends high-end hospitality with a deep commitment to sustainability. The brand launched in 2015 with the goal of redefining eco-conscious luxury. 1 Hotels operates locations in major cities such as New York, Miami, Los Angeles and international destinations, offering guests a nature-inspired retreat in urban settings.
Spotlight: Odd Burger
Odd Burger is a Canadian fast-food chain that specializes in 100% plant-based, sustainable and ethically sourced meals. As Canada’s first vegan fast-food restaurant, Odd Burger focuses on creating classic fast-food favorites with an emphasis on affordability and accessibility to prove that plant-based options can be just as satisfying and convenient as their animal-based counterparts.
Spotlight: Cotton Creations
Cotton Creations is a plant-based food company focused on providing healthier food alternatives in the plant-based space. Founded by Chef Sheenee Cotton with a belief that food is medicine, the brand focuses on making plant-based eating accessible and enjoyable through delicious, easy-to-make products and hands-on learning.
Spotlight: BLK + GRN
BLK + GRN is an incubator for Black women entrepreneurs and a marketplace of all-natural personal care products from hair, to skin, to home created by Black women. Founded by Dr. Kristian Henderson, the platform serves as a one-stop shop for beauty, wellness and lifestyle goods that are free from harmful chemicals and designed with both health and environmental consciousness in mind.
Spotlight: Lightship
Lightship is an electric RV company founded in 2020 with the goal of revolutionizing the recreational vehicle industry through sustainable design and innovation. Lightship recently unveiled the AE.1 Cosmos Edition, described as the world's first Aero-Electric travel trailer and designed to work seamlessly with electric vehicles and reduce reliance on fossil fuels.
Spotlight: Geartrade
Geartrade is an online marketplace dedicated to buying and selling used outdoor gear, providing adventurers with an affordable and sustainable way to access high-quality equipment. By focusing on recommerce, Geartrade helps outdoor enthusiasts save money while reducing the demand for new products.
Spotlight: Mosaic Foods
Mosaic Foods is a plant-based meal delivery company that specializes in providing nutritious, chef-crafted frozen meals made from whole, high-quality ingredients. Their meals are designed to be both delicious and easy to prepare, catering to busy individuals who want to maintain a plant-forward diet without compromising on taste or nutrition.
Spotlight: Petaluma
Petaluma is a sustainable dog food company that specializes in plant-based nutrition for pets. Founded with the mission to create high-quality, vet-formulated dog food that minimizes environmental impact, Petaluma aims to provide a healthier, ethical alternative to conventional meat-based pet food while ensuring dogs receive all the essential nutrients they need.
Spotlight: Two Drifters Distillery
Two Drifters Distillery is a UK-based rum producer born out of a passion for crafting high-quality rum while making a positive impact on the planet. Sustainability is at the heart of Two Drifters Distillery, making it one of the world’s first carbon-negative rum producers.
Spotlight: Golfing Green
Golfing Green is an innovative online marketplace dedicated to helping golfers find products that are good for golf and good for the planet. By collaborating with eco-conscious suppliers worldwide, the platform offers a comprehensive range of products that are both environmentally friendly and high-quality.
Spotlight: Electrolux
Electrolux is a leading global appliance company that has been shaping the future of home living for over 100 years. Electrolux enables sustainable living by designing innovative, energy-efficient appliances that reduce environmental impact while enhancing everyday life.
Spotlight: Tourism New Zealand
Tourism New Zealand is the national organization responsible for marketing New Zealand as a premier travel destination to the world. The organization is deeply committed to ensuring tourism contributes across four well-being pillars: economic growth, environmental restoration, cultural respect and community well-being.
Spotlight: Reewild
Reewild is a sustainability-focused technology company that empowers consumers to make environmentally conscious decisions in their grocery selections. At the heart of its offering is the Reewild app, a digital platform designed to help users understand and reduce their food’s environmental impact, primarily their carbon footprint.
Spotlight: ATP Tour
The ATP Tour is the premier global professional tennis circuit for men, featuring tournaments across six continents and showcasing the world’s top players. Recognizing its significant global reach and influence, the ATP has committed to leveraging its platform to promote environmental responsibility and sustainability within the sport and beyond.
Spotlight: RMS Beauty
RMS Beauty is a clean beauty brand founded by makeup artist Rose-Marie Swift in 2009. The brand focuses on creating high-performance makeup and skincare products made from raw, organic, and food-grade ingredients.
