Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Armored Fresh
Armored Fresh is an innovative food technology company specializing in plant-based alternatives, with a particular focus on vegan cheese. The company combines advanced food science with a commitment to sustainability to create dairy-free cheese products that mimic the taste, texture and melting properties of traditional cheese.
Spotlight: Zero Motorcycles
Zero Motorcycles is an American company specializing in the design and manufacturing of electric motorcycles. Founded in 2006, the company combines cutting-edge technology with innovative engineering to create high-performance electric motorcycles that rival traditional gas-powered bikes in speed, range and versatility.
Spotlight: Sustainaholics
Sustainaholics is a UK-based company specializing in sustainable packaging solutions for the spirits industry. The company offers spirits from eco-friendly brands in ultra-compact, 100% recycled aluminum 5cl bottles with a particular focus on use in the airline and hospitality sectors.
Spotlight: Meatly
Meatly is a UK-based pet food company pioneering the development of cultivated meat products tailored specifically for pets. By harvesting cells from a single chicken egg, the company can sustainably cultivate meat "forevermore" to meet pet dietary needs.
Spotlight: Guayaki Yerba Mate
Guayakí Yerba Mate is a beverage company founded in 1996, specializing in organic, fair-trade yerba mate products, including sparkling cans, loose-leaf tea, and ready-to-drink bottled options. With a commitment to quality and transparency, all their products are certified organic, non-GMO, and Fair for Life, ensuring ethical sourcing and production.
Spotlight: Circle Sportswear
Circle Sportswear is a French-based athletic apparel brand that designs premium activewear with a focus on sustainability and performance. Founded with the mission to revolutionize the sportswear industry, the company is committed to offering an alternative to traditional fast fashion, emphasizing quality, longevity and ethical production practices.
Spotlight: Sleep On Green
Sleep On Green is a mattress company dedicated to providing high-quality, non-toxic, and eco-friendly sleep solutions. On a mission to revolutionize the sleep industry, their mattress, pillow and bedding products are designed to support a healthy and sustainable lifestyle.
Spotlight: The Travel Foundation
The Travel Foundation is a global nonprofit organization established in 2003 to support the sustainable development of travel and tourism. Its mission is to ensure that tourism contributes positively to the destinations it touches, enhancing local livelihoods while preserving natural and cultural heritage.
Spotlight: Daring.
Daring Foods is a Los Angeles-based plant-based food company founded in 2018. The company is on a mission to revolutionize the food industry by offering a healthier, sustainable, and cruelty-free alternative to chicken.
Spotlight: GoodBuy Gear
Founded in 2016, GoodBuy Gear was created to simplify the process of buying and selling gently used items while ensuring safety and reliability for parents. By combining convenience, quality assurance and eco-conscious practices, GoodBuy Gear makes it easier for families to contribute to a more circular economy.
Spotlight: PLNT Burger
PLNT Burger is a fast-casual restaurant chain dedicated to delivering a delicious and satisfying plant-based dining experience. By making plant-based meals accessible, affordable and appealing, PLNT Burger empowers individuals to make more sustainable dietary decisions that benefit the planet.
Spotlight: MOB Beauty
MOB Beauty is an innovative cosmetics brand that aims to deliver professional-quality, clean, and high-performance makeup while addressing significant issues in the beauty industry, such as waste and unsustainable practices. Through their sustainability initiatives, MOB is setting new standards in eco-friendly beauty, combining innovation with environmental stewardship.
Spotlight: Purple Carrot
Purple Carrot is a U.S.-based meal kit delivery service that specializes in 100% plant-based recipes. By focusing exclusively on plant-based meals, Purple Carrot promotes a sustainable lifestyle while delivering flavorful and innovative dishes to customers across the country.
Spotlight: Outerknown
Outerknown is a California-based apparel brand founded in 2015 by professional surfer Kelly Slater and designer John Moore. Offering a range of clothing for men and women, including casualwear, outerwear, and accessories, Outerknown’s clothing is created with high-quality, long-lasting materials and is made in a way that protects our planet’s natural resources while providing fair wages to factory workers.
Spotlight: Rad Power Bikes
Rad Power Bikes is a leading electric bike manufacturer founded in 2007, specializing in innovative and affordable e-bikes for diverse needs. By promoting e-bikes, the company encourages cleaner, greener urban mobility, helping to lower greenhouse gas emissions.
Spotlight: Wild Earth
Wild Earth is a plant-based pet food company dedicated to providing clean, cruelty-free and sustainable nutrition for dogs. Founded in 2017, the company replaces traditional animal proteins with yeast-based alternatives, creating eco-friendly and nutritionally complete meals that provide optimal health benefits for pets without compromising the planet or animal welfare.
Spotlight: Just Enough Wines
Just Enough Wines is a modern wine company founded with the goal of making premium wine more accessible and convenient – for “slowing down and savoring sustainably.” Just Enough Wines curates wines from notable vineyards and offers them in high-quality, portable, stylish and sustainable cans.
The Solutionists Weekly Digest
Your biweekly roundup of the latest news and progress in sustainable living. From eco-friendly homes and sustainable mobility solutions to mindful travel, food, fashion, sport and entertainment, we bring you the news highlights of the week from The Solutionists – the brands and organizations empowering consumers to live more sustainably.
Spotlight: Under the Canopy
Under the Canopy is a sustainable lifestyle brand that specializes in eco-friendly home textiles and apparel. Its products include bedding, bath items, clothing and home decor, all made with organic and sustainable materials.
Spotlight: Booking Holdings
Booking Holdings is one of the world’s leading providers of online travel & related services. With a sustainability focus on making sure “there is always a world worth experiencing,” Booking works -- at scale -- to help travelers book more sustainable trips across accommodations, flights, experiences, rental cars and in-trip travel.
