Empowering the everyday choices we make.

Every day, we make decisions that shape our lives and the world around us—what we eat, how we dress, how we commute, how we furnish our homes and so much more. These choices, big or small, all have an impact on the planet. Many of us strive to make more conscious decisions but often don’t know where to start. With so many products and behaviors to choose from, it can be overwhelming to know which ones are truly sustainable and align with our values. That’s where Seeing Green comes in.

Seeing Green is here to help. We are not about perfection or judgment. Instead, we are here as a resource to help you make healthier, more sustainable and more conscious choices in various areas of your life. We provide information, tools and inspiration you need to navigate the world of eco-friendly products, behaviors and practices. Whether you’re looking for sustainable fashion, clean beauty and personal care, plant-forward food options, or greener ways to travel and see the world, Seeing Green empowers you to make decisions that benefit both your well-being and the planet.

Together, we can create positive change, one choice at a time.

Aerial view of modern apartment buildings with green rooftops

Meet the Team

  • Man with gray hair and a blue jacket smiling

    Douglas Sabo

    FOUNDER

    Douglas Sabo is the former Chief Sustainability Officer at Visa, where he served for 15 years leading efforts to advance a more sustainable world of commerce. Recognized as one of the top corporate executives in the field of sustainability, Sabo leads Seeing Green, a platform dedicated to helping individuals make more eco-friendly choices in areas like food, fashion and mobility while spotlighting the innovators and leaders bringing greener solutions to our daily lives. With a passion for sustainable living, Sabo also serves as an advisor to several sustainability solutions companies and leader of various sustainable living initiatives in areas including commerce, food and e-mobility.