Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Hurtigruten
Hurtigruten Group, a Norwegian travel and cruise operator, is known for its expedition cruises along Norway's rugged coastlines and to polar regions like Antarctica and the Arctic. Established in 1893, the company has a long history of connecting remote communities and showcasing the natural beauty of some of the world's most pristine environments.
Spotlight: Trove
Trove is leading the resale revolution with scalable branded recommerce solutions that extend the life of millions of products, creating more inclusive, less wasteful business models. Commanding over 75% of the U.S. branded resale market, Trove has partnered with such industry leaders as: Canada Goose, Carhartt, Michael Kors, Patagonia, On, Steve Madden, REI, EILEEN FISHER, INC., Levi Strauss & Co. and more.
Spotlight: OmniFoods
With a mission "to innovate food that will treat the planet right, treat animals right and treat us right," OmniFoods is innovating food 2.0 based on Asian eating culture. Offering plant-based authentic Asian appetizers, seafood and luncheon, OMNI’s products include plant-based spring rolls, potstickers, bao buns, fish fillet, tuna as well as meat style luncheon.
Spotlight: Ethique
Ethique is a pioneering brand in the sustainable beauty industry, renowned for its commitment to environmental responsibility. Founded in New Zealand in 2012, the company creates high-quality, eco-friendly beauty products that are 100% plastic-free and sustainably sourced. Learn more…
Spotlight: Rivian
With a mission to keep the world adventurous forever, Rivian develops and builds category-defining electric vehicles and accessories. With vehicles built in the U.S. and sold direct to consumers and commercial fleets, Rivian is working on the goal of accelerating the global transition to zero-emission transportation and energy. Rivian also recently introduced their first Charging Outpost near Yosemite – offering 24-hour access to high-speed charging for Rivian owners.
Spotlight: Houdini Sportswear
With its mission to push the boundaries toward a new, sustainable outdoor industry, Houdini has gained recognition for its innovative designs and sustainable practices. They offer a range of outdoor apparel, all designed to perform well in various outdoor conditions while being mindful of environmental stewardship. Their Houdini Reuse secondhand marketplace helps extend the lifetime and reduce the footprint of their garments. Houdini Circle is their circular store for Houdini clothes, where consumers can choose to buy, sell, repair and rent or subscribe.
Spotlight: Open Farm Pet
With a mission to empower pet parents with high quality nutrition for pets, crafted from ethically and sustainably sourced ingredients, Open Farm is one of the fastest growing pet food companies in North America. A certified B-Corporation, Open Farm offers a range of premium pet food products formulated with a focus on environmental stewardship, animal welfare and transparent sourcing.
Spotlight: Cleancult
With a mission to create a cleaner kind of cult that helps people switch from a bad plastic habit to a cleaner refill ritual, Cleancult delivers sustainable home products for a cleaner home. Cleancult prioritizes ingredient transparency, sustainability and effective cleaning and offers a plastic-free / refill-focused product portfolio that includes hand soaps, cleaning sprays, laundry and dish soap / tablets.
Spotlight: Intrepid Travel
With a mission to create positive change through the joy of travel, Intrepid Travel has been working since 1989 to leverage travel as a force for good. Today, this certified B Corporation has become “the world’s largest purpose-led adventure travel company,” engaging travelers through small group trips to respect wildlife and places and help keep the economic benefits of travel in the local communities.
Spotlight: Winmark - the Resale Company
With a mission to “Provide Resale for Everyone,” Winmark has enabled more than 1.8 billion (!!) items to be recycled since 2010 across the company’s resale store brands: Plato's Closet (teen/young adult clothing), Once Upon a Child (children’s items), Play It Again Sports (sporting / fitness equipment), Style Encore (women’s apparel), and Music Go Round (musical instruments).
Spotlight: Next Level Burger
Check out America’s first 100% plant-based burger joint chain – bringing something good for the people, animals and the planet (and named "Best Fast Food Chain" by Newsweek's Readers' Choice award).
Spotlight: Every Man Jack
Check out this brand working to bring sustainably minded choices to the world of men’s personal care.
Spotlight: Sustainable Spirits News Highlights
Sustainable wine for the outdoors. Key takeaways from US Sustainable Winegrowing Summit. Diageo / ecoSPIRITS partner on reusable packaging. Brother's Bond / WhistlePig team on regen ag. Spotlights on Heineken, Johnnie Walker, Suntory. And much more.
Spotlight: Electric Vehicles News Highlights
Rivian opens Charging Outpost near Yosemite. GM's EV sales soar, incl Cadillac Lyriq. Kia EV9 helps drive record-breaking sales. Toyota invests in EV charging network. Volvo / Hubject partner on Plug&Charge. Honda, Nissan, Mitsubishi collaboration. And much more.
Spotlight: Sustainable Beauty News Highlights
Markham launches vegan-friendly collection for men. Euromonitor reports 10% sustainable beauty product growth. Focus on sustainable packaging for premium beauty. Envisioning a sustainable path for cosmetics. L'Oreal / Debut partner on fermentation-based ingredients. And much more.
Spotlight: Recommerce News Highlights
A look at the rise of resale. British consumers drive secondhand clothing boom. NRF / ThredUp discuss modern resale. Rawlings / SidelineSwap partner for trade-in program. News from Rehome Platform, Vinted, Carousell, Orisha, Depop, Croissant and others. And much more.
Spotlight: Sustainable Travel & Tourism News Highlights
Copenhagen rewards sustainable travelers. Booking, WSU discuss sustainable travel intention/action gap. IHG launches Low Carbon Pioneers program. Pinerary launches w/ sustainable travel tips. And much more.
Spotlight: Plant-Based Foods News Highlights
Plant-based foods at Paris 2024. Panda Express brings back plant-based chicken due to consumer demand. Beyond Meat launches own protein. Launches from Bayou Best Foods, Ripple Foods, Juicy Marbles, Elmhurst 1925.
Spotlight: Electric Vehicles News Highlights
EV sales continue to grow, slowdown seen as a blip. Record EV sales announced by Kia, GM, Ford, Hyundai. Electrify Expo Long Beach event enables 50,000 EV demos. Lectric e-bike is #3 electric vehicle in US sales. Jeep reveals first US EV. Volvo starts EX90 US production. And much more.
Spotlight: Sustainable Dining / QSRs
Pivotal moment for restaurant sustainability. Starbucks doubles its Greener Stores. McDonald's franchisee tries plastic phaseout. Reusable bioplastic cups debut at Burger King (Finland). And much more…
