With its mission to push the boundaries toward a new, sustainable outdoor industry, Houdini has gained recognition for its innovative designs and sustainable practices. They offer a range of outdoor apparel, all designed to perform well in various outdoor conditions while being mindful of environmental stewardship. Their Houdini Reuse secondhand marketplace helps extend the lifetime and reduce the footprint of their garments. Houdini Circle is their circular store for Houdini clothes, where consumers can choose to buy, sell, repair and rent or subscribe.