Spotlight: Blueland
Meet Blueland… democratizing access to sustainable choices in the home, and the “#SeeingGreen Solutionist of the Day” for May 1.
Blueland is redefining how we clean our homes to eliminate the need for single-use plastic bottles. Quickly gaining national attention since launch, Blueland offers a full range of household cleaning products — from multi-surface sprays and dish soaps to laundry tablets and toilet cleaners — all designed around a refillable system. Consumers purchase a reusable bottles and containers once, then simply add water to dissolve affordable, compact tablets or powders. It’s a sleek, user-friendly model that fits modern lifestyles while drastically reducing packaging waste. Blueland’s clean aesthetic, ease of use and strong online and retail presence (including Target, Whole Foods, Costco) have helped it become a standout in the eco-cleaning space.
At the heart of Blueland’s mission is a commitment to eliminate single-use plastics and make sustainable choices easy and accessible to all. Their refillable format and plastic-free, compostable packaging are more than product features — they’re part of a deeper movement to create circular systems and reduce everyday waste. The company claims to have diverted over 1 billion plastic bottles from landfills and oceans since launching. They’ve also prioritized third-party certifications, including Cradle to Cradle, Leaping Bunny, USDA BioPreferred and EPA Safer Choice, to validate both environmental and human health performance. In 2024, their Spring Bloom Laundry Detergent tablets were recognized by TIME as one of the year’s Best Inventions.
Blueland enables sustainable living not by asking consumers to overhaul their lives, but by designing smarter, better versions of products people already use daily — and that’s exactly the kind of quiet revolution we love to cheer on.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.