Spotlight: COAT Paints

Meet COAT Paints… sustainable paint movement builder and the #SeeingGreen Solutionist of the Day for August 7.

COAT Paints is reinventing the UK home painting experience with a modern, direct-to-consumer model that blends high-performance, designer-approved colors with a sharp focus on simplicity and sustainability. On a mission to level up the paint industry while making “the right decisions for a better future,” COAT has become a go-to for consumers who want beautiful results without the complex buying experience and environmental footprint of traditional paint brands.

Sustainability has been a founding focus for COAT since launching in 2020, anchored in their five guiding principles. For Zero-Waste Production, COAT’s model only mixes paint when it is ordered, eliminating unnecessary surplus, and the brand champions use of peel and stick paint samples. Their Light‑Footprint Operations efforts include minimizing emissions through UK-based production, no store footprints, carbon-neutral delivery and closed-loop tin recycling.

To deliver on Conscious Product Development, COAT offers paints kinder to people and the planet, including being water-based, low or trace VOC, vegan and (for their Claypaint range) made with natural minerals from the UK. Their model has a Hyper-Local Focus, supporting local sourcing, manufacturing and distribution to reduce environmental impact. Finally, COAT is focused on Regenerative Business Practices, including contributing net positively in terms of their carbon emissions (investing in carbon offsetting projects greater than their post-mitigation Scopes 1-3 footprint).

One of Britain’s fastest-growing private companies, COAT Paints is Climate Positive Certified and B Corp Certified.

Through these efforts, COAT Paints is championing “The New Way” to paint – that’s simple, conscious and rooted in doing right for this generation and the next.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.