Spotlight: Earthletica
Meet Earthletica Activewear… building sustainable activewear for you and the planet and the “#SeeingGreen Solutionist of the Day” for March 18.
Earthletica is a sustainable activewear brand committed to creating high-performance apparel that blends style, functionality, and environmental responsibility. Co-founded by Olympic gold-medalist Bronte Campbell OAM and designed for athletes and everyday adventurers alike, their collections are crafted using innovative, eco-friendly materials that prioritize comfort and durability without compromising on aesthetics. By focusing on responsible production and ethical sourcing, Earthletica is taking on the activewear industry’s estimated annual 42 million tons of waste and redefining what it means to wear activewear with purpose.
Sustainability is central to Earthletica’s mission, and the brand places a strong emphasis on minimizing its environmental footprint throughout its product lifecycle. Every piece is thoughtfully designed using recycled fabrics made from old water bottles, fishing nets and upcycled activewear or synthetic-free organic cotton. The company also prioritizes reducing water and energy consumption in its manufacturing processes, striving to minimize waste and improve efficiency at every stage. In addition to these efforts, Earthletica embraces a circular approach to fashion by encouraging the longevity of garments (“sustainability paired with quality that lasts”) and offering guidance on responsible recycling at end of life together with partner UPPAREL. Their commitment to sustainability extends beyond product creation, as Earthletica partners with organizations dedicated to environmental conservation, further solidifying their dedication to protecting the planet.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.