Spotlight: Eat Just

Meet Eat Just, Inc.… leading plant-based egg innovator and the “#SeeingGreen Solutionist of the Day” for April 24.

Eat Just, Inc., headquartered in Alameda, California, is a pioneering food technology company founded by Josh Tetrick and Josh Balk. The company is renowned for its flagship product, Just Egg—a plant-based egg alternative made from mung beans that mimics the taste and texture of traditional eggs. Since its debut in 2019, Just Egg has become a leading plant-based liquid egg substitute in the U.S., with over 500 million egg equivalents sold. The product is available at various grocery retailers, online and in a variety of restaurants.

Sustainability is central to Eat Just’s mission to build a healthier, safer and more sustainable food system. By developing plant-based products, the company offers alternatives that require significantly fewer resources than conventional animal agriculture. The company’s Just Egg offering uses 98% less water, 93% fewer greenhouse gas emissions and 83% less land than conventional chicken eggs—making it a powerful choice for consumers looking to reduce their impact without sacrificing taste or function. Most recently, Eat Just announced a partnership with Vegan Food Group to manufacture and distribute Just Egg across European markets. By reimagining everyday staples like eggs, Eat Just is helping reshape the food system into one that’s more resource-efficient, ethical and climate-aligned.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.