Spotlight: My Cluck Hut
Meet My Cluck Hut… purveyor of artisan, eco-friendly personal care products and the “#SeeingGreen Solutionist of the Day” for March 12.
My Cluck Hut is a Nashville-based artisan soap company founded by Dr. Jennifer Berry and Trevor Silva during the pandemic in 2020 as “a mission-driven movement to spread love and acceptance.” What started as a small-scale operation has grown into a well-loved brand known for handcrafted, all-natural soaps and skincare products. The company emphasizes high-quality ingredients, unique scent blends and a quirky, fun-loving brand identity, including a bold, unapologetic emphasis on prioritizing people over profit, embracing diversity and championing sustainability.
Sustainability is at the core of My Cluck Hut’s mission, with a strong focus on eco-friendly products and responsible sourcing. Many of their soaps are made with plant-based oils, essential oils and natural exfoliants, ensuring that products are both gentle on the skin and kind to the planet. The brand offers shampoo bars that are zero plastic waste, have all-natural ingredients and are palm-free, phthalate-free, vegan and cruelty-free. Additionally, My Cluck Hut is deeply involved in community initiatives, supporting local charities and promoting ethical business practices. Their commitment to sustainability extends beyond their products, making them a brand that appeals to conscious consumers seeking high-quality, environmentally responsible skincare.
In their words:
“We’re not here to swim with the current of endless consumption. We’re here to stand against it, proving that you can run a business that cares for the planet and its people without compromising on quality or heart.”
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.