Spotlight: Shameless Pets

Meet Shameless Pets… leader in upcycling food waste for pets and the planet, and the “#SeeingGreen Solutionist of the Day” for May 16.

Shameless Pets is a pet treat company on a mission to create delicious, functional snacks for dogs and cats while tackling food waste in the process.

Launched in 2018, the brand offers a wide variety of soft-baked treats, dental sticks, jerky bites and calming chews that incorporate ingredients known to support digestion, joint health and skin and coat wellness. Their playful branding and flavor names—like “Bananas for Bacon” and “Lobster Roll(over)”—make their treats stand out in the growing market for functional pet foods. Shameless Pets products are available online through their website and major retailers like Amazon, Chewy, Whole Foods Market and Target, as well as in select pet specialty stores across the U.S.

What sets Shameless Pets apart is their deep commitment to sustainability, particularly through their innovative use of upcycled ingredients. They rescue surplus produce and food byproducts—such as misfit apples, underused sweet potatoes and spent brewers’ grain—that would otherwise be discarded, and transform them into nutrient-rich pet treats. By doing so, they reduce food waste while still delivering high-quality nutrition. To date, the brand estimates it has saved over 3 million pounds of food through upcycling.

Shameless Pets is the first pet brand to have 100% of its products certified by the Upcycled Food Association -- helping to raise awareness of the environmental impact of food waste and showing how circularity can be fun, effective and even tasty—for pets and the planet.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.