Spotlight: Toad&Co

Meet Toad&Co… the “#SeeingGreen Solutionist of the Day” for May 24.

Toad&Co is a California-based apparel company that blends casual, outdoor-inspired style with a longstanding commitment to responsible business. A brand “in the business of change,” Toad&Co designs clothing for everyday wear that’s versatile, durable and rooted in comfort and sustainability. The brand’s range of products for women and men is available via direct-to-consumer ecommerce, their own physical retail stores (ME, CO, IL) and through a network of partner retailers.

Guided by a belief “that no one should ever have to choose between looking good and doing good,” Toad&Co is committed to making choices with the lowest environmental impact throughout the apparel lifecycle – from sourcing to production to shipping. Starting with their materials, 100% of their clothing is made with a minimum of 80% sustainable fibers and/or fabrics that have met Earth-friendly bluesign® or OEKO-TEX® Standard 100 certifications. Fabric choices include organic cotton, hemp, TENCEL Lyocell and recycled fabrics.

The brand also is working to minimize the impact of its packaging, including partnering with LimeLoop to offer a reusable shipper as well as using 100% recycled paper packaging with water-based or algae ink. Toad&Co has committed to removing all plastic-based product packaging by 2026 and is a founding member of the Responsible Packaging Movement.

In support of circularity, Toad&Co launched ToadAgain, enabling customers to resell pre-loved Toad&Co items and purchase past season's favorites – all in the name of keeping more things out of landfills. Toad&Co is a member of 1% for the Planet.

Beyond environmental practices, the brand has a long track record of supporting inclusive employment, including partnerships with organizations that provide job opportunities for adults with disabilities.

Toad&Co exemplifies how a values-led approach can shape not just product development but the entire business ecosystem.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.