Spotlight: Too Good to Go
Meet Too Good To Go… empowering the fight against food waste and the “#SeeingGreen Solutionist of the Day” for April 28.
Too Good To Go is on a global mission “to inspire and empower everyone to fight food waste together.” The certified B corp social impact company offers a mobile marketplace that connects consumers with surplus food from restaurants, bakeries, grocery stores and other local businesses. Rather than letting perfectly good food go to waste, businesses offer “Surprise Bags” filled with unsold food at a 25-50% discount. Customers simply open the app, find available offers nearby and rescue delicious food at a fraction of the price.
With over 100 million registered users worldwide and partnerships with more than 175,000 businesses across 19 countries in Europe and North America, Too Good To Go has quickly become one of the world’s most impactful food waste solutions. The model helps businesses unlock revenue from their surplus, helps consumers enjoy good food at great value for money and empowers people and partners to protect the environment.
At its core, Too Good To Go is about making sustainable living easy, practical and rewarding. With food waste as a significant contributor to greenhouse gas emissions, reducing food waste is one of the top actions consumers can take to help tackle climate change -- yet much of it happens at the retail and restaurant level where consumers rarely see it. By making it simple to rescue food and meals that would otherwise be discarded, Too Good To Go empowers individuals to reduce waste in their own communities while supporting local businesses. The company also engages in regulatory initiatives and creates coalitions to influence food waste reduction in households and initiates education programs to inspire the next generation.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.