Spotlight: Aora Mexico

Meet AORA MÉXICO… sustainable beauty innovator and the “#SeeingGreen Solutionist of the Day” for October 21.

Aora México is a luxury makeup brand founded in 2022, committed to providing high-quality beauty products with a strong focus on sustainability. Based in Mexico City, the brand aims to redefine luxury beauty by combining artistry and sustainability, bringing a fresh, eco-conscious approach to the beauty market.

Aora México places sustainability at the forefront of its mission, addressing the harmful impact of plastic waste in the beauty industry. Their packaging is 100% plastic-free, using materials like aluminum that can be recycled indefinitely, as well as FSC-certified recycled paper for secondary packaging. The brand is also committed to eliminating plastic from its shipping processes, opting for recyclable and reusable materials instead. Through their innovative practices, Aora México hopes to lead by example in the beauty industry, offering products that do not compromise on luxury while significantly reducing environmental impact.

In their words…
“It is time for the beauty industry to wake up to another view on beauty. To try a different approach to packaging. To hear new voices in makeup. To see new creativity. To sense what color feels like. The urgency is high. This is not about a slow evolution of what was done yesterday. This is not about empty promises about tomorrow. It is about taking action now.”

Check them out here: https://tinyurl.com/4n8ecx9w

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.