Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Electrolux
Electrolux is a leading global appliance company that has been shaping the future of home living for over 100 years. Electrolux enables sustainable living by designing innovative, energy-efficient appliances that reduce environmental impact while enhancing everyday life.
Spotlight: Tourism New Zealand
Tourism New Zealand is the national organization responsible for marketing New Zealand as a premier travel destination to the world. The organization is deeply committed to ensuring tourism contributes across four well-being pillars: economic growth, environmental restoration, cultural respect and community well-being.
Spotlight: Reewild
Reewild is a sustainability-focused technology company that empowers consumers to make environmentally conscious decisions in their grocery selections. At the heart of its offering is the Reewild app, a digital platform designed to help users understand and reduce their food’s environmental impact, primarily their carbon footprint.
Spotlight: ATP Tour
The ATP Tour is the premier global professional tennis circuit for men, featuring tournaments across six continents and showcasing the world’s top players. Recognizing its significant global reach and influence, the ATP has committed to leveraging its platform to promote environmental responsibility and sustainability within the sport and beyond.
Spotlight: RMS Beauty
RMS Beauty is a clean beauty brand founded by makeup artist Rose-Marie Swift in 2009. The brand focuses on creating high-performance makeup and skincare products made from raw, organic, and food-grade ingredients.
Spotlight: Nuuly
Nuuly is a subscription-based fashion rental and resale platform launched by URBN. Designed to cater to the growing demand for sustainable and flexible fashion solutions, Nuuly offers customers a wide variety of contemporary, vintage and designer apparel and accessories for rent (Nuuly Rent) or purchase (Nuuly Thrift).
Spotlight: Armored Fresh
Armored Fresh is an innovative food technology company specializing in plant-based alternatives, with a particular focus on vegan cheese. The company combines advanced food science with a commitment to sustainability to create dairy-free cheese products that mimic the taste, texture and melting properties of traditional cheese.
Spotlight: Zero Motorcycles
Zero Motorcycles is an American company specializing in the design and manufacturing of electric motorcycles. Founded in 2006, the company combines cutting-edge technology with innovative engineering to create high-performance electric motorcycles that rival traditional gas-powered bikes in speed, range and versatility.
Spotlight: Sustainaholics
Sustainaholics is a UK-based company specializing in sustainable packaging solutions for the spirits industry. The company offers spirits from eco-friendly brands in ultra-compact, 100% recycled aluminum 5cl bottles with a particular focus on use in the airline and hospitality sectors.
Spotlight: Meatly
Meatly is a UK-based pet food company pioneering the development of cultivated meat products tailored specifically for pets. By harvesting cells from a single chicken egg, the company can sustainably cultivate meat "forevermore" to meet pet dietary needs.
Spotlight: Guayaki Yerba Mate
Guayakí Yerba Mate is a beverage company founded in 1996, specializing in organic, fair-trade yerba mate products, including sparkling cans, loose-leaf tea, and ready-to-drink bottled options. With a commitment to quality and transparency, all their products are certified organic, non-GMO, and Fair for Life, ensuring ethical sourcing and production.
Spotlight: Circle Sportswear
Circle Sportswear is a French-based athletic apparel brand that designs premium activewear with a focus on sustainability and performance. Founded with the mission to revolutionize the sportswear industry, the company is committed to offering an alternative to traditional fast fashion, emphasizing quality, longevity and ethical production practices.
Spotlight: Sleep On Green
Sleep On Green is a mattress company dedicated to providing high-quality, non-toxic, and eco-friendly sleep solutions. On a mission to revolutionize the sleep industry, their mattress, pillow and bedding products are designed to support a healthy and sustainable lifestyle.
Spotlight: The Travel Foundation
The Travel Foundation is a global nonprofit organization established in 2003 to support the sustainable development of travel and tourism. Its mission is to ensure that tourism contributes positively to the destinations it touches, enhancing local livelihoods while preserving natural and cultural heritage.
Spotlight: Daring.
Daring Foods is a Los Angeles-based plant-based food company founded in 2018. The company is on a mission to revolutionize the food industry by offering a healthier, sustainable, and cruelty-free alternative to chicken.
Spotlight: GoodBuy Gear
Founded in 2016, GoodBuy Gear was created to simplify the process of buying and selling gently used items while ensuring safety and reliability for parents. By combining convenience, quality assurance and eco-conscious practices, GoodBuy Gear makes it easier for families to contribute to a more circular economy.
Spotlight: PLNT Burger
PLNT Burger is a fast-casual restaurant chain dedicated to delivering a delicious and satisfying plant-based dining experience. By making plant-based meals accessible, affordable and appealing, PLNT Burger empowers individuals to make more sustainable dietary decisions that benefit the planet.
Spotlight: MOB Beauty
MOB Beauty is an innovative cosmetics brand that aims to deliver professional-quality, clean, and high-performance makeup while addressing significant issues in the beauty industry, such as waste and unsustainable practices. Through their sustainability initiatives, MOB is setting new standards in eco-friendly beauty, combining innovation with environmental stewardship.
Spotlight: Purple Carrot
Purple Carrot is a U.S.-based meal kit delivery service that specializes in 100% plant-based recipes. By focusing exclusively on plant-based meals, Purple Carrot promotes a sustainable lifestyle while delivering flavorful and innovative dishes to customers across the country.
Spotlight: Outerknown
Outerknown is a California-based apparel brand founded in 2015 by professional surfer Kelly Slater and designer John Moore. Offering a range of clothing for men and women, including casualwear, outerwear, and accessories, Outerknown’s clothing is created with high-quality, long-lasting materials and is made in a way that protects our planet’s natural resources while providing fair wages to factory workers.
