Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Sleep On Green
Sleep On Green is a mattress company dedicated to providing high-quality, non-toxic, and eco-friendly sleep solutions. On a mission to revolutionize the sleep industry, their mattress, pillow and bedding products are designed to support a healthy and sustainable lifestyle.
Spotlight: The Travel Foundation
The Travel Foundation is a global nonprofit organization established in 2003 to support the sustainable development of travel and tourism. Its mission is to ensure that tourism contributes positively to the destinations it touches, enhancing local livelihoods while preserving natural and cultural heritage.
Spotlight: Daring.
Daring Foods is a Los Angeles-based plant-based food company founded in 2018. The company is on a mission to revolutionize the food industry by offering a healthier, sustainable, and cruelty-free alternative to chicken.
Spotlight: GoodBuy Gear
Founded in 2016, GoodBuy Gear was created to simplify the process of buying and selling gently used items while ensuring safety and reliability for parents. By combining convenience, quality assurance and eco-conscious practices, GoodBuy Gear makes it easier for families to contribute to a more circular economy.
Spotlight: PLNT Burger
PLNT Burger is a fast-casual restaurant chain dedicated to delivering a delicious and satisfying plant-based dining experience. By making plant-based meals accessible, affordable and appealing, PLNT Burger empowers individuals to make more sustainable dietary decisions that benefit the planet.
Spotlight: MOB Beauty
MOB Beauty is an innovative cosmetics brand that aims to deliver professional-quality, clean, and high-performance makeup while addressing significant issues in the beauty industry, such as waste and unsustainable practices. Through their sustainability initiatives, MOB is setting new standards in eco-friendly beauty, combining innovation with environmental stewardship.
Spotlight: Purple Carrot
Purple Carrot is a U.S.-based meal kit delivery service that specializes in 100% plant-based recipes. By focusing exclusively on plant-based meals, Purple Carrot promotes a sustainable lifestyle while delivering flavorful and innovative dishes to customers across the country.
Spotlight: Outerknown
Outerknown is a California-based apparel brand founded in 2015 by professional surfer Kelly Slater and designer John Moore. Offering a range of clothing for men and women, including casualwear, outerwear, and accessories, Outerknown’s clothing is created with high-quality, long-lasting materials and is made in a way that protects our planet’s natural resources while providing fair wages to factory workers.
Spotlight: Rad Power Bikes
Rad Power Bikes is a leading electric bike manufacturer founded in 2007, specializing in innovative and affordable e-bikes for diverse needs. By promoting e-bikes, the company encourages cleaner, greener urban mobility, helping to lower greenhouse gas emissions.
Spotlight: Wild Earth
Wild Earth is a plant-based pet food company dedicated to providing clean, cruelty-free and sustainable nutrition for dogs. Founded in 2017, the company replaces traditional animal proteins with yeast-based alternatives, creating eco-friendly and nutritionally complete meals that provide optimal health benefits for pets without compromising the planet or animal welfare.
Spotlight: Just Enough Wines
Just Enough Wines is a modern wine company founded with the goal of making premium wine more accessible and convenient – for “slowing down and savoring sustainably.” Just Enough Wines curates wines from notable vineyards and offers them in high-quality, portable, stylish and sustainable cans.
The Solutionists Weekly Digest
Your biweekly roundup of the latest news and progress in sustainable living. From eco-friendly homes and sustainable mobility solutions to mindful travel, food, fashion, sport and entertainment, we bring you the news highlights of the week from The Solutionists – the brands and organizations empowering consumers to live more sustainably.
Spotlight: Under the Canopy
Under the Canopy is a sustainable lifestyle brand that specializes in eco-friendly home textiles and apparel. Its products include bedding, bath items, clothing and home decor, all made with organic and sustainable materials.
Spotlight: Booking Holdings
Booking Holdings is one of the world’s leading providers of online travel & related services. With a sustainability focus on making sure “there is always a world worth experiencing,” Booking works -- at scale -- to help travelers book more sustainable trips across accommodations, flights, experiences, rental cars and in-trip travel.
Spotlight: Vestiaire Collective
Vestiaire Collective, a global online marketplace for buying and selling desirable pre-owned fashion, is on a mission io transform the fashion industry for a more sustainable future by empowering their community to promote circular fashion. Founded in 2009, the platform has grown into one of the largest resale destinations for high-end fashion, with an inventory of 5 million items and users from around the world.
Spotlight: Nobody’s Child
Nobody’s Child is a UK-based fashion brand known for its affordable, on-trend clothing that combines style with sustainability. On a mission to bring stylish fashion to every woman, everywhere without costing the Earth, Nobody’s Child caters to a wide range of customers by offering dresses, loungewear and knitwear.
Spotlight: Frugalpac
Frugalpac is a UK-based company that specializes in creating sustainable packaging solutions to help decarbonize the food and drinks industry. Frugalpac’s flagship product, the Frugal Bottle, is the world's first commercially available paper bottle for wine, spirits and olive oils that is both lightweight and significantly less carbon-intensive than traditional glass bottles.
Spotlight: Thrive Market
On a mission to make healthy and sustainable living easy and affordable for everyone, Thrive Market is an online membership-based retailer that offers a wide range of organic and natural grocery products at discounted prices. Founded in 2014, the company provides a curated selection of sustainably-sourced groceries and related products, with a business model centered on convenience and affordability.
Spotlight: Rebellyous Foods
Rebellyous Foods is a Seattle-based food technology company focused on creating affordable, high-quality plant-based chicken alternatives. Founded in 2017 and on a mission to fight “for a food system that’s equitable, humane, and tasty,” Rebellyous Foods leverages engineering innovations to develop meat alternatives that closely mimic the taste and texture of traditional chicken to make plant-based meat accessible to a broader audience – traditional meat and plant-based consumers alike.
Spotlight: Disruptor London
Disruptor London is an innovative beauty brand known for its edgy approach to personal care, offering products that blend high-quality ingredients with bold, modern aesthetics. By embedding eco-conscious practices into its business model, Disruptor London aims to inspire its customers to make responsible choices, contributing to a more sustainable future in the beauty industry.
