Spotlight: ILIA Beauty

Meet ILIA Beauty… clean beauty movement leader and the “#SeeingGreen Solutionist of the Day” for February 25.

ILIA Beauty is a clean beauty brand known for its high-performance, skin-centric makeup products that prioritize both aesthetics and skincare benefits. Founded in 2011 by Sasha Plavsic, ILIA was born from a desire to create makeup that is not only effective but also safe and nourishing for the skin. The brand offers a range of products all formulated with carefully selected, non-toxic ingredients.

Sustainability is a core pillar of ILIA Beauty, and the brand takes a holistic approach to minimizing its environmental impact. This starts with the brand’s commitment to transparency and conscious, carefully-selected ingredients, ensuring its products are free from harmful chemicals while maintaining high-performance standards. ILIA Beauty prioritizes sustainable packaging, using materials such as recycled aluminum, glass components and responsibly sourced paperboard to reduce plastic waste. ILIA also partners with Pact Collective, a nonprofit dedicated to recycling hard-to-recycle beauty packaging, encouraging customers to return empties for proper disposal and to ensure products do not end up in landfill. As part of its sustainability progress, ILIA continuously seeks innovative solutions to reduce its carbon footprint, making it a standout leader in the clean beauty movement.

Check them out here: https://tinyurl.com/5n83hdd5

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.