Spotlight: MOB Beauty

Meet MOB Beauty… enabling “sustainable makeup for a better world” and the “#SeeingGreen Solutionist of the Day” for December 9.

MOB Beauty is an innovative cosmetics brand founded by Victor Casale and Alisha Gallagher. The brand aims to deliver professional-quality, clean, and high-performance makeup while addressing significant issues in the beauty industry, such as waste and unsustainable practices.

Sustainability is at the heart of MOB Beauty’s mission. With a focus on reducing waste and the use of single-use plastics, the brand enables packaging reuse through its Earth-First refillable packaging system and uses 50%+ post-consumer recycled content (on a mission to 100%). MOB Beauty’s RePurpose packaging series is made from the most recyclable plastics currently available, while its NewPurpose packaging series is fully refillable and compostable. At MOB, clean, sustainable, cruelty-free, and vegan formulas are product requirements. Finally, MOB has teamed up with Credo and Hudson’s Bay Company to form Pact, a beauty industry collective on a mission to address the massive environmental impact of cosmetics and skin care packaging by providing a sustainable solution for hard-to-recycle packaging.

Through these initiatives, MOB is setting new standards in eco-friendly beauty, combining innovation with environmental stewardship.

Check them out here: https://tinyurl.com/34ectkyn

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.