Spotlight: Tourism New Zealand
Meet Tourism New Zealand… sustainable tourism enabler and the “#SeeingGreen Solutionist of the Day” for January 27.
Tourism New Zealand is the national organization responsible for marketing New Zealand as a premier travel destination to the world. Established to drive economic growth through tourism, the organization creates campaigns that highlight New Zealand’s stunning landscapes, unique cultural experiences and adventurous activitie to ensure the country remains a top choice for travelers.
Tourism New Zealand is deeply committed to ensuring tourism contributes across four well-being pillars: economic growth, environmental restoration, cultural respect and community well-being. Central to its sustainability initiatives is the Tiaki Promise, which encourages visitors to care for New Zealand’s people, culture and environment. This program promotes responsible travel practices, such as reducing waste, respecting nature and engaging with local communities in meaningful ways. Additionally, the organization supports regenerative tourism projects aimed at restoring ecosystems, protecting biodiversity and minimizing carbon emissions. By collaborating with local operators and encouraging eco-conscious travel, Tourism New Zealand enables visitors to experience the country’s beauty while leaving a positive impact, ensuring New Zealand’s natural and cultural treasures are preserved for future generations.
Check them out here: https://tinyurl.com/mr4x8p5k
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.