Spotlight: ASKET

Meet ASKET … the “#SeeingGreen Solutionist of the Day” for April 7.

Founded by Jakob Sazon Dworsky and August Bard Bringéus in Stockholm, Sweden, ASKET is an independent clothing brand committed to redefining the fashion industry’s norms through “The Pursuit of Less.” The company challenges the traditional fast consumption model by offering a single, permanent collection of timeless wardrobe essentials designed for longevity. This approach not only emphasizes quality over quantity but also aims to reduce overproduction and waste, encouraging consumers to invest in fewer, better-made garments.

ASKET’s dedication to sustainability is evident through its focus on timeless essentials, comprehensive transparency and lifecycle responsibility. First, the brand encourages consumers to “buy less, buy better” through its one permanent collection of essentials. Next, ASKET supports full transparency of its garments, including detailed information about the origins, costs and environmental impacts of each garment, including traceability scores and impact receipts that disclose CO₂emissions, water usage and energy consumption. By focusing on durable, high-quality materials, offering care and repair support and enabling buyback of unwanted items for resale or recyling, ASKET promotes prolonged garment lifespans, thereby reducing environmental impact.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.