Spotlight: Candy Kittens

Meet Candy Kittens… innovator of irresistible sweets made with plants, and the “#SeeingGreen Solutionist of the Day” for March 28.

Candy Kittens is a UK-based confectionery brand that has redefined the gummy candy market with its commitment to high-quality ingredients, bold flavors and stylish branding – and “no nasties.” Founded in 2012 by Jamie Laing and Ed Williams, the company set out to create a more premium and “better-for-you and the planet” alternative to traditional sweets. With a focus on real fruit juices, plant-based recipes and a gourmet taste experience, Candy Kittens has built a strong following among consumers looking for treats that are as stylish as they are delicious. Their products are widely available in major retailers across the UK and beyond, offering a fun and indulgent experience with a modern twist.

Candy Kittens has made sustainability a key pillar of its business, ensuring that its sweets are not only delicious but also environmentally responsible. All their products are 100% vegan, eliminating the need for gelatin and reducing the environmental impact associated with animal-derived ingredients. The company also prioritizes responsibly sourced ingredients and has made strides in improving its packaging by using recyclable materials wherever possible. In addition, Candy Kittens is the first ever B Corp certified sweets brand, reflecting its commitment to ethical business practices, sustainability and social impact. By combining great taste with responsible choices, the brand proves that candy can be both indulgent and good for the planet.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.