Spotlight: California Naturals
Meet California Naturals… democratizing access to clean beauty and personal care, and the “#SeeingGreen Solutionist of the Day” for March 26.
California Naturals is redefining the beauty industry with a commitment to clean and naturally-derived hair and body products that prioritize both people and the planet. Rooted in the golden state’s love for nature and wellness, the brand formulates its products with high-quality, naturally derived ingredients, free from harsh chemicals, synthetic fragrances and parabens. With a focus on transparency, California Naturals ensures that every product is cruelty-free and dermatologist-tested, offering safe and effective skincare solutions for conscious consumers. The brand recently brought on actor Owen Wilson as its Chief Shampoo Officer, blending his effortlessly cool, laid-back persona with their mission to make clean beauty approachable and affordable.
Sustainability is at the core of California Naturals, from ingredient sourcing to packaging choices. The company harnesses renewable botanical extracts and ethically sourced raw materials, ensuring minimal environmental impact. Every bottle is made from Certified Ocean-Bound recycled plastic, actively preventing plastic waste from polluting marine ecosystems. Additionally, California Naturals donates 1% of every sale to Seatrees, an organization dedicated to restoring coastlines and kelp forests worldwide. Their commitment to reef-safe formulas makes their sunscreens a go-to for eco-conscious consumers looking to protect both their skin and the planet. By empowering consumers with clean, sustainable beauty choices, California Naturals is proving that effective skincare doesn’t have to come at the cost of the environment.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.