Spotlight: ReBIRD by Arc’teryx

Meet ReBIRD by Arc'teryx Equipment… delivering circularity to outdoor gear and the “#SeeingGreen Solutionist of the Day” for March 24.

ReBIRD by Arc’teryx is a bold initiative aimed at transforming how we think about outdoor gear and sustainability. This program focuses on reducing the environmental impact of high-performance gear by creating a more circular system for Arc’teryx products. Through ReBIRD, the brand enables consumers to extend the lifecycle of their gear, ensuring it stays out of landfills while maintaining high standards of performance and quality. This sustainable approach highlights the importance of responsible consumption in the outdoor industry and aligns with the growing demand for environmentally conscious alternatives.

The core components of ReBIRD—care & repair, resale and upcycling—allow Arc’teryx to empower consumers to live more sustainably in their apparel and gear choices. Through the iniatitive’s ReCARE pillar, consumers can learn about proper maintenance of their items and have access to free repair services to extend the lifespan of their products. In ReGEAR, the brand takes back gear that isn’t being used and refurbished it for resale to extend the active life of products beyond one adventure or user. Finally, in ReCUT, Arc’teryx crafts redirected remnants and unusable garments into unique pieces. Together, these components provide consumers with accessible ways to lower their environmental footprint and make more sustainable choices in their outdoor gear.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.