Spotlight: Ursa Major
Meet Ursa Major Skincare… purveyor of forest-inspired clean beauty and the #SeeingGreen Solutionist of the Day for June 9.
Ursa Major is a Vermont-based skincare company committed to raising the bar for what it means to be a sustainable skincare company. Founded with a belief that great skincare can be clean, effective and a pleasure to use, the brand offers a curated range of products including face washes, toners and serums as well as body and hair offerings. The brand blends forest-inspired ingredients with a modern, gender-inclusive sensibility, making it a go-to for those seeking both functionality and integrity in their daily regimen.
Sustainability is core to Ursa Major. The brand prioritizes clean, naturally derived ingredients (and no harmful synthetics, chemicals and parabens), as sustainability and safety are at the root of their product formulations. Whenever possible, Ursa Major’s products use upcycled ingredients (e.g., Red Maple Bark) and safe, proven synthetics in place of over-harvested natural ingredients to reduce waste and maximize resource use.
On the packaging front, Ursa Major is working toward its 2025 goal to transition 100% of their full-size plastic products to either glass or aluminum. In partnership with rePurpose Global, the brand already is certified Plastic Negative—removing two bottles from the environment for every bottle they sell. The company also is working to reorganize its distribution network to be closer to customers and suppliers and reduce carbon emissions.
Ursa Major is a Certified B Corporation and active member of the B Beauty Coalition, a collective of beauty brands committed to raising environmental and social standards across the industry. The brand partners with organizations working to protect outdoor spaces and improve access for all, including groups such as Rokeby Farm, Zeno Farm, Outdoor Afro, Vermont Land Trust, One Tree Planted and Outward Bound for Veterans.
Through these efforts, Ursa Major combines skincare excellence with a deep commitment to planetary well-being.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.