Spotlight: Vinted
Meet Vinted… an OG innovator of online apparel resale and the #SeeingGreen Solutionist of the Day for June 7.
Vinted is an online marketplace that enables individuals to buy and sell secondhand items – starting with apparel and expanding to home, electronics, sports, pet care and more. Founded in 2008 in Lithuania, the platform is on a mission to make second-hand the first choice worldwide -- promoting peer-to-peer secondhand before it was mainstream or widely embraced by major brands.
Today, Vinted has grown into one of Europe’s largest peer-to-peer resale communities, serving millions of users across more than 20 countries. The company’s user-friendly app and localized experiences have made it especially popular among Gen Z and millennial consumers looking for affordable fashion and wardrobe refreshes and other items.
Sustainability is central to Vinted’s mission, as the company promotes a circular economy by enabling the reuse of goods -- particularly reducing the footprint of apparel and textiles. By facilitating secondhand transactions, Vinted helps extend the life of garments and minimize the environmental footprint associated with fashion and overproduction. The company has also taken steps to measure and communicate its impact, including estimates of carbon savings from secondhand purchases made on the platform. Through analysis done in partnership with Vaayu, Vinted estimates that nearly 700,000 tons of GHG emissions were avoided by consumers shopping secondhand on Vinted in 2023.
Vinted also recognizes the footprint of the platform’s associated shipping and has taken steps to address it. Vinted Go is the company’s new dedicated shipping and logistics service, designed to streamline and optimize how buyers and sellers exchange secondhand items across the platform to make deliveries more convenient, affordable, and environmentally efficient.
Through its efforts since 2008, Vinted is helping normalize secondhand shopping and circular consumption.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.