Spotlight: Winky Lux

Meet Winky Lux… purveyor of joyful and clean beauty products and the “#SeeingGreen Solutionist of the Day” for May 22.

Winky Lux is a beauty brand “here to be fabulous, not harmful.” On a mission to create luxury makeup at an affordable price point, the brand is known for its colorful, whimsical packaging and clean, cruelty-free formulations. Winky Lux’s wide range of products span skincare, lipsticks, eyeshadows and more and are sold online and through various major retailers.

Beyond its vibrant packaging and product innovation, Winky Lux has made sustainability a core focus. Anchored by its aspiration to be a plastic neutral brand, Winky Lux has committed to remove as much plastic from nature as used to create its products through sustainable, ethical methods of waste elimination. The company has partnered with rePurpose Global to create a roadmap for reducing virgin plastic use in its products, while advancing towards a circular business and delivery model. In parallel, Winky Lux also funds vetted rePurpose Impact Projects focused on the removal of plastic waste from oceans and landfills. Through these efforts, the brand estimates it has diverted more than 100,000 pounds of plastic waste from landfills since starting their plastic neutral journey in 2021.

In addition to their plastic free initiatives, the brand also focuses on transparent supply chains as well as clean, ethically sourced ingredients. Winky Lux offers nearly all vegan-friendly products, avoids plastic glitter use and presents all of their products as certified cruelty-free.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.