Spotlight: Ettitude

Meet ettitude… sustainable home innovator and the “#SeeingGreen Solutionist of the Day” for August 30.

With a vision “to make luxury bedding & bath linens that uplift your home, your outlook, and the planet,” Ettitude is an innovative bedding and lifestyle brand founded in 2014 that specializes in eco-friendly, luxurious home textiles. The company is known for its signature CleanBamboo™ fabric, a sustainable alternative to traditional cotton and linen. Ettitude’s product line includes bedding, bath towels, sleepwear, and more, all crafted with the brand’s hallmark commitment to sustainability and conscious living.

Sustainability is deeply embedded in Ettitude’s core values and business practices. The brand’s CleanBamboo™ fabric is made from 100% organic bamboo, which uses significantly less water and produces less waste compared to cotton. Ettitude is also certified by organizations such as OEKO-TEX® and FSC, ensuring that their products are free of harmful chemicals and that materials are sourced from responsibly managed forests. A certified B Corp, Ettitude is carbon neutral and continuously works to reduce its environmental footprint through sustainable practices and by offsetting emissions. In 2023, Ettitude launched “ettitude re:new,” a recommerce / resale program giving a second life to goods. Through these initiatives, Ettitude positions itself as a leader in the growing market for eco-friendly home goods, making sustainability accessible without compromising on luxury or quality.

In their words:
“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support your health and the health of the planet. We’re here to make a material difference in the home and textile industries for a regenerative future for all.”

Check them out on DoneGood: https://tinyurl.com/3hswzpp6

Thank you Phoebe Yu, Kat Dey and the entire Ettitude team for all that you do for the sustainable home!

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.