Spotlight: Depop

Meet Depop… circular fashion marketplace and the “#SeeingGreen Solutionist of the Day” for October 25.

On a mission to make fashion circular, Depop is a social e-commerce platform that allows users to buy, sell and discover desirable, affordable secondhand fashion. Founded in 2011 in the UK, the Depop app offers an Instagram-like interface that emphasizes community, creativity, and personal expression, all toward offering the most inspiring and accessible fashion alternative to new. Since its acquisition by Etsy in 2021, Depop has continued to grow while operating as a standalone company, becoming one of the leading online marketplaces for circular fashion and unique finds, with approximately 35 million registered users in its worldwide community.

Sustainability is at the core of Depop’s model – with a mission aligned with the principles of circular fashion to reduce waste and promote environmentally conscious consumption. By facilitating the resale of clothing, Depop helps extend the life of items and reduce demand for new production, thereby aiming to decrease the fashion industry’s environmental footprint. Depop supports its community in adopting sustainable practices by sharing resources on responsible selling, promoting eco-friendly packaging, and encouraging users to consider the impact of their purchases. Additionally, the platform partners with sustainability-focused organizations and participates in initiatives to promote ethical fashion. With these efforts, Depop aims to inspire its user base to make fashion choices that align with a more sustainable and environmentally friendly lifestyle.

Check them out here: https://tinyurl.com/mtcyvckc

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.