Spotlight: Nudie Jeans

Meet Nudie Jeans… circular and sustainable denim purveyor and the “#SeeingGreen Solutionist of the Day” for February 13.

Nudie Jeans is a Swedish denim brand founded in 2001, known for its commitment to high-quality, organic denim and a transparent, ethical supply chain. Based in Gothenburg, the company has built a strong reputation for producing durable, stylish jeans with a focus on craftsmanship and sustainability. Nudie Jeans embraces a circular fashion model, encouraging customers to repair and reuse their products instead of discarding them. Their collections include a range of denim styles, jackets, and accessories, all made with a dedication to fair labor practices and responsible sourcing.

Sustainability is at the core of Nudie Jeans’ business model, with a strong emphasis on organic materials, repair services, and recycling initiatives. The company uses 100% organic cotton in all its denim, reducing water consumption and avoiding harmful pesticides. They also offer free repairs at their repair shops worldwide, extending the life cycle of their jeans and reducing textile waste. Additionally, Nudie Jeans encourages customers to return worn-out pairs through their Reuse program, where they refurbish and resell second-hand jeans. By promoting a culture of repair and reuse, Nudie Jeans enables sustainable living, helping consumers make more responsible fashion choices while reducing their environmental footprint.

Check them out here: https://tinyurl.com/4698p63w

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.