Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Nudie Jeans
Nudie Jeans is a Swedish denim brand founded in 2001, known for its commitment to high-quality, organic denim and a transparent, ethical supply chain. Nudie Jeans embraces a circular fashion model, encouraging customers to repair and reuse their products instead of discarding them.
Spotlight: Electrolux
Electrolux is a leading global appliance company that has been shaping the future of home living for over 100 years. Electrolux enables sustainable living by designing innovative, energy-efficient appliances that reduce environmental impact while enhancing everyday life.
Spotlight: Sustainaholics
Sustainaholics is a UK-based company specializing in sustainable packaging solutions for the spirits industry. The company offers spirits from eco-friendly brands in ultra-compact, 100% recycled aluminum 5cl bottles with a particular focus on use in the airline and hospitality sectors.
Spotlight: Circle Sportswear
Circle Sportswear is a French-based athletic apparel brand that designs premium activewear with a focus on sustainability and performance. Founded with the mission to revolutionize the sportswear industry, the company is committed to offering an alternative to traditional fast fashion, emphasizing quality, longevity and ethical production practices.
Spotlight: The Travel Foundation
The Travel Foundation is a global nonprofit organization established in 2003 to support the sustainable development of travel and tourism. Its mission is to ensure that tourism contributes positively to the destinations it touches, enhancing local livelihoods while preserving natural and cultural heritage.
Spotlight: Outerknown
Outerknown is a California-based apparel brand founded in 2015 by professional surfer Kelly Slater and designer John Moore. Offering a range of clothing for men and women, including casualwear, outerwear, and accessories, Outerknown’s clothing is created with high-quality, long-lasting materials and is made in a way that protects our planet’s natural resources while providing fair wages to factory workers.
Spotlight: Just Enough Wines
Just Enough Wines is a modern wine company founded with the goal of making premium wine more accessible and convenient – for “slowing down and savoring sustainably.” Just Enough Wines curates wines from notable vineyards and offers them in high-quality, portable, stylish and sustainable cans.
Spotlight: Under the Canopy
Under the Canopy is a sustainable lifestyle brand that specializes in eco-friendly home textiles and apparel. Its products include bedding, bath items, clothing and home decor, all made with organic and sustainable materials.
Spotlight: Booking Holdings
Booking Holdings is one of the world’s leading providers of online travel & related services. With a sustainability focus on making sure “there is always a world worth experiencing,” Booking works -- at scale -- to help travelers book more sustainable trips across accommodations, flights, experiences, rental cars and in-trip travel.
