Spotlight: Parachute Home
Meet Parachute Home… sustainable home essentials innovator and the “#SeeingGreen Solutionist of the Day” for March 6.
Parachute Home is a modern home essentials brand known for its high-quality bedding, bath linens and home decor. Founded in 2014 as an online-only, DtC brand, the company started with a focus on luxurious yet approachable bedding and has since expanded to a full range of thoughtfully designed home goods plus several brick-and-mortar stores.
Sustainability is at the core of Parachute’s philosophy, influencing everything from material selection to production and end-of-life solutions. This begins with investing in a responsible materials strategy that prioritizes high-quality fibers and low-intervention farming or production methods to reduce emissions, with a goal to exclusively source Preferred Materials (e.g., flax, TENCEL Lyocell, organic cotton) that also are free from harmful chemicals. Next, Parachute prioritizes manufacturing partners who care for their workers and the planet. Longevity is a key priority, with the brand choosing premium, lasting materials with years of durability in mind. Finally, Parachute brings circularity to end-of-life by offering a take-back program, powered by SuperCircle, through which consumers can receive a discount for bringing back sheets, towels and pillows from any brand (!) to be recycled into new textiles and projects (batting, insulation, padding) – sending nothing to landfill.
Through its commitment to responsible materials, ethical production and circular solutions, Parachute makes it easy to create a stylish, comfortable home—without compromising on sustainability.
Check them out here: https://tinyurl.com/ywb7uefj
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.