Spotlight: HOWND

Meet HOWND… putting planet and pets first, and the “#SeeingGreen Solutionist of the Day” for March 22.

HOWND is a UK-based pet care brand dedicated to creating ethically produced, plant-powered products for dogs. Their range includes grooming essentials, skin and coat care, and plant-based treats—all formulated without harsh chemicals, animal byproducts or artificial additives. Committed to cruelty-free principles, HOWND is certified by PETA, The Vegetarian (Vegan) Society, Cruelty Free International, The Nature Watch Foundation and The Ethical Shopping Company, ensuring their products meet the highest ethical standards. HOWND was co-founded by Jo Amit and Marck Hirschel and acquired by Pets Choice Ltd in 2024.

Sustainability is at the core of HOWND’s mission, influencing everything from ingredient sourcing to packaging. Their products use sustainable plant-based materials to reduce the environmental impact associated with animal-derived ingredients. In addition, HOWND has introduced eco-friendly packaging, including recyclable and compostable materials to minimize waste. Through these initiatives, HOWND is setting a new standard for sustainable pet care, proving that responsible choices can benefit both pets and the planet.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.