Spotlight: V-Dog
Meet V-dog, Inc… innovator of “better for pooch and planet” food and treats, and the “#SeeingGreen Solutionist of the Day” for April 14.
V-Dog is a pioneering plant-based pet food company on a mission to revolutionize the way we feed our furry family members one dog bowl at a time. Established in 2005 by the late David Middlesworth, V-Dog offers 100% vegan dog food, treats and chews designed to support optimal canine health without animal products. The brand is built on a strong foundation of compassion, wellness and innovation, seeking to create food that nourishes dogs while aligning with the values of cruelty-free and sustainable living. With products that are free of fillers like corn, soy and wheat, V-Dog is a favorite among pet parents who want their dogs to thrive on a plant-powered diet.
From a sustainability perspective, V-Dog is helping to reshape an often overlooked contributor to environmental impact: the animal meat-heavy diets of our pets. By offering a completely plant-based alternative, the company dramatically reduces the greenhouse gas emissions, land use and water consumption associated with traditional animal-based pet food. Ingredients are sourced from ethical farms. For its packaging, while V-Dog uses plastic to preserve the nutrition and integrity of its consumable products, the brand partners with rePurpose Global to recapture more than double the amount of plastic from the environment than V-Dog uses, achieving Plastic Negative certification. Overall, the company’s products help consumers reduce their household carbon “pawprint” while promoting a more ethical food system for all species. In a pet industry dominated by resource-intensive practices, V-Dog stands out as a true leader in sustainable innovation.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.