Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Ettitude
With a vision “to make luxury bedding & bath linens that uplift your home, your outlook, and the planet,” Ettitude is an innovative bedding and lifestyle brand founded in 2014 that specializes in eco-friendly, luxurious home textiles.
Spotlight: Six Senses Hotels Resorts Spas
Six Senses Hotels, Resorts, and Spas is a luxury hospitality brand known for its eco-conscious philosophy, wellness focus, and unique guest experiences.
Spotlight: Rebelstork
Rebelstork is an online marketplace that specializes in buying and selling new and used baby gear, offering a convenient way for parents to purchase premium items at a fraction of the retail cost.
Spotlight: Reformation
With a mission “to bring sustainable fashion to everyone,” Reformation is a Los Angeles-based apparel company founded in 2009, known for its trendy yet timeless fashion designs with an eco-conscious focus.
Spotlight: Plantega
Plantega is a mission-driven company working to make plant-based food more accessible to diverse communities through innovative partnerships with local delis, bodegas, and foodservice locations.
The Solutionists Weekly Digest
Your weekly roundup of the latest news and progress in sustainable living. From eco-friendly homes and sustainable mobility solutions to mindful travel, food, fashion, sport and entertainment, we bring you the news highlights of the week from The Solutionists – the brands and organizations empowering consumers to live more sustainably.
Spotlight: Tata Harper Skincare
Tata Harper Skincare is a pioneering luxury beauty brand founded by Tata Harper in 2010. Based in Vermont, the company is known for its commitment to clean beauty, using 100% natural and non-toxic ingredients.
Spotlight: Electrify Expo
Founded in 2020, the Electrify Expo has grown into the largest festival event series in North America designed to showcase the latest advancements in electric transportation. The Expo aims to educate and excite consumers about the future of electric transportation through its hands-on and experience-focused format.
Spotlight: Earth Animal
With a mission to “to preserve and enhance quality of life for animals, people, and the Earth,” Earth Animal is a pioneering company in the pet care industry. The company is known for its holistic approach to pet health, offering a wide range of natural products, including supplements, chews, treats, and organic foods.
Spotlight: Avallen Spirits
Founded in 2019, Avallen Spirits is a modern and innovative drinks company on a mission to produce a delicious, naturally-made spirit while becoming the world’s most sustainable spirit from blossom to bottle.
Spotlight: SailGP
Founded in 2018, SailGP is a global sailing championship featuring high-performance F50 catamarans, which are some of the fastest and most technologically advanced racing boats in the world. SailGP wants to be the world's most sustainable and purpose-driven sports and entertainment platform.
Spotlight: CABN
CABN is an innovative company at the forefront of sustainable living, specializing in the design and construction of eco-friendly tiny houses to enable net-zero housing for everyone to live anywhere. Founded with a mission to provide people with a retreat from the demands of modern life, CABN creates self-sufficient, minimalist spaces that blend seamlessly with nature.
The Solutionists Weekly Digest
Your weekly roundup of the latest news and progress in sustainable living. From eco-friendly homes and sustainable mobility solutions to mindful travel, food, fashion, sport and entertainment, we bring you the news highlights of the week from The Solutionists – the brands and organizations empowering consumers to live more sustainably.
Spotlight: Hurtigruten
Hurtigruten Group, a Norwegian travel and cruise operator, is known for its expedition cruises along Norway's rugged coastlines and to polar regions like Antarctica and the Arctic. Established in 1893, the company has a long history of connecting remote communities and showcasing the natural beauty of some of the world's most pristine environments.
Spotlight: Trove
Trove is leading the resale revolution with scalable branded recommerce solutions that extend the life of millions of products, creating more inclusive, less wasteful business models. Commanding over 75% of the U.S. branded resale market, Trove has partnered with such industry leaders as: Canada Goose, Carhartt, Michael Kors, Patagonia, On, Steve Madden, REI, EILEEN FISHER, INC., Levi Strauss & Co. and more.
Spotlight: OmniFoods
With a mission "to innovate food that will treat the planet right, treat animals right and treat us right," OmniFoods is innovating food 2.0 based on Asian eating culture. Offering plant-based authentic Asian appetizers, seafood and luncheon, OMNI’s products include plant-based spring rolls, potstickers, bao buns, fish fillet, tuna as well as meat style luncheon.
Spotlight: Ethique
Ethique is a pioneering brand in the sustainable beauty industry, renowned for its commitment to environmental responsibility. Founded in New Zealand in 2012, the company creates high-quality, eco-friendly beauty products that are 100% plastic-free and sustainably sourced. Learn more…
Spotlight: Rivian
With a mission to keep the world adventurous forever, Rivian develops and builds category-defining electric vehicles and accessories. With vehicles built in the U.S. and sold direct to consumers and commercial fleets, Rivian is working on the goal of accelerating the global transition to zero-emission transportation and energy. Rivian also recently introduced their first Charging Outpost near Yosemite – offering 24-hour access to high-speed charging for Rivian owners.
Spotlight: Houdini Sportswear
With its mission to push the boundaries toward a new, sustainable outdoor industry, Houdini has gained recognition for its innovative designs and sustainable practices. They offer a range of outdoor apparel, all designed to perform well in various outdoor conditions while being mindful of environmental stewardship. Their Houdini Reuse secondhand marketplace helps extend the lifetime and reduce the footprint of their garments. Houdini Circle is their circular store for Houdini clothes, where consumers can choose to buy, sell, repair and rent or subscribe.
Spotlight: Open Farm Pet
With a mission to empower pet parents with high quality nutrition for pets, crafted from ethically and sustainably sourced ingredients, Open Farm is one of the fastest growing pet food companies in North America. A certified B-Corporation, Open Farm offers a range of premium pet food products formulated with a focus on environmental stewardship, animal welfare and transparent sourcing.
