Seeing Green
Celebrating progress in sustainable living — how we live, travel, eat, move, dress, play, clean… and more.
Recent Posts
Seeing Green - stories of progress, solutions and inspiration. Topics include: apparel, home, food, travel & tourism, sports & outdoors, beauty, personal care, electric vehicles and more.
Spotlight: Lime
Lime is a leading micromobility company that provides electric scooters, bikes and mopeds to urban areas worldwide. With a mission to build a future where transportation is shared, affordable and carbon-free, Lime operates in more than 200 cities across multiple continents, offering a convenient, affordable, more sustainable alternative to traditional transportation.
Spotlight: PawCo Foods
PawCo Foods is a pet food company focused on creating nutritious, plant-based options for dogs. Appealing to a growing market of consumers interested in sustainable, cruelty-free food for their pets, PawCo Foods aims to make plant-based pet nutrition both accessible and appealing to pet owners and their dogs alike.
Spotlight: DoneGood
The DoneGood marketplace is an online platform empowering consumers to discover and support brands that are building a better future. To do so, DoneGood connects consumers with more than 120 ethical, sustainable brands offering a range of products, from clothing and accessories to home goods and personal care items.
Spotlight: Extreme E
Extreme E is an electric off-road racing series that combines motorsport with a mission to raise awareness about climate change. Sustainability initiatives are at the heart of Extreme E’s mission, making it a pioneering force in environmentally conscious motorsport and sport overall.
Spotlight: Sabai
Sabai is a U.S.-based furniture company “furnishing a greater future” by creating stylish, eco-friendly and affordable furniture for modern homes. Founded with a mission to make sustainable living more accessible, Sabai is deeply committed to sustainability, with initiatives that emphasize eco-friendly materials, waste reduction, recommerce and transparency.
Spotlight: WhistlePig Whiskey
WhistlePig is a Vermont-based distillery specializing in premium rye whiskey, known for its commitment to high-quality, aged spirits and innovative distilling techniques. WhistlePig integrates sustainability into its operations by embracing sustainable, regenerative practices on its farm and within the distillery alike.
Spotlight: Virtuoso Travel
Virtuoso Travel is a luxury and experiential travel network that connects clients with top-tier travel advisors who specialize in creating custom, high-end travel experiences around the world. Founded in 1986, Virtuoso partners with over 2,000 travel providers and maintains a network of over 20,000 travel advisors to deliver high-quality, personalized journeys that often incorporate cultural immersion, sustainable travel and local expertise.
Spotlight: Depop
On a mission to make fashion circular, Depop is a social e-commerce platform that allows users to buy, sell and discover desirable, affordable secondhand fashion. Founded in 2011 in the UK, the Depop app offers an Instagram-like interface that emphasizes community, creativity, and personal expression, all toward offering the most inspiring and accessible fashion alternative to new.
Spotlight: Fair Harbor
Founded in 2014 by siblings Jake and Caroline Danehy, Fair Harbor is a sustainable lifestyle brand, best known for its eco-friendly swimwear and casual apparel inspired by the co-founders’ childhood summers in Fair Harbor, Fire Island, New York. The brand offers a range of products, including swim trunks, board shorts, and casual wear, catering to those who seek both performance and sustainability in their fashion choices.
Spotlight: Tesco
As one of the largest multinational grocery and general merchandise retailers, Tesco plays an important role in enabling its customers at scale to live more sustainably. These efforts complement Tesco’s initiatives for its own operations, including around net-zero emissions, food waste, renewable energy and more.
Spotlight: Mind Blown The Plant Based Seafood Co.
The Mind Blown Plant Based Seafood Co. is a women-owned, premium plant-based seafood brand with delicious and familiar seafood experiences made from plants that help relieve, restore and revive our ocean. Founded in Virginia, their mission is to provide delicious, sustainable, award-winning options for seafood lovers who are looking to enjoy the taste, texture, and experience of real seafood while also reducing their environmental impact and addressing concerns about overfishing and ocean health.
Spotlight: Aora Mexico
Aora México is a luxury makeup brand founded in 2022, committed to providing high-quality beauty products with a strong focus on sustainability. Based in Mexico City, the brand aims to redefine luxury beauty by combining artistry and sustainability, bringing a fresh, eco-conscious approach to the beauty market.
The Solutionists Weekly Digest
Your weekly roundup of the latest news and progress in sustainable living. From eco-friendly homes and sustainable mobility solutions to mindful travel, food, fashion, sport and entertainment, we bring you the news highlights of the week from The Solutionists – the brands and organizations empowering consumers to live more sustainably.
Spotlight: Chevrolet EVs
Chevrolet has made significant strides in expanding its electric vehicle (EV) lineup, positioning itself as a key player in the shift toward sustainable transportation. Through these offerings, Chevrolet demonstrates its commitment to the future of electrified mobility while leveraging its brand legacy to appeal to a broad audience.
Spotlight: Bramble
Bramble is a plant-based pet food company that focuses on creating nutritionally complete meals for dogs using wholesome, natural ingredients. Founded with the mission of offering healthier, ethical alternatives to traditional pet food, Bramble’s products are designed to cater to the specific dietary needs of dogs while avoiding animal-based ingredients.
Spotlight: Green Football Weekend
Green Football Weekend is an annual initiative that brings together football (soccer for the Americans) clubs, fans, players, broadcasters and communities across the UK to take part in collective action in support of climate and nature. The initiative also spotlights the broader environmental impacts of the sports industry and aims to use the platform of football to advocate for wider climate action.
Spotlight: MasayaCo
Founded in 2014, MasayaCo is a sustainable furniture company changing the way furniture is made, using wood grown in reforestation projects to create heirloom-quality furniture. Specializing in handcrafted, artisanal pieces inspired by the rich design heritage of Nicaragua, MasayaCo offers a range of products, including chairs, tables, and decor items.
Spotlight: Sapling Spirits
Born out of a passion for high-quality spirits combined with love for the natural world, Sapling Spirits is a British distillery known for producing premium, handcrafted vodka and gin. Sapling Spirits is deeply committed to sustainability, making it a core part of their business model.
Spotlight: Beyond Green
Beyond Green is a global hospitality brand focused on offering eco-conscious travelers a curated collection of sustainable hotels, resorts, and lodges worldwide. Beyond Green caters to travelers who seek authentic, eco-friendly experiences without compromising on luxury or comfort, working to usher in a new way to experience genuine hospitality by the people for the planet.
Spotlight: Carousell Group
On a mission “to make secondhand the first choice,” Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia. With millions of users, Carousell allows people to buy and sell a wide range of goods, from electronics and fashion to real estate and cars.
